Facebook Offline Conversions + Shopify

Send offline events in Facebook Offline Conversions for new customers in Shopify

Strengthen your Facebook ad strategy with this workflow. When a new customer is added in Shopify, this workflow mirrors that action as an Offline Event in Facebook Offline Conversions. By gaining valuable insights into in-store sales influenced by your Facebook ads, this process enables you to strategically adjust your ad campaigns for maximum effectiveness. Stay at the forefront of your industry by harnessing the power of value-driven customer interactions.

When this happens...
New Customer
Triggers when a new customer is added to your Shopify account.
TriggerScheduled
automatically do this!
Send Offline Event
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.
ActionWrite

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Supported triggers and actions

What does this mean?

New Blog
Triggers when a new blog is added to your Shopify store.
Trigger
Scheduled
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New Customer
Triggers when a new customer is added to your Shopify account.
Trigger
Scheduled
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- Abandoned Cart Age (Hours)Required
Trigger
Scheduled
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New Draft Order
Triggers when a new draft order is created
Trigger
Instant
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New Order
Triggers when an order is created (with line item support).
Trigger
Instant
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New Product
Triggers when a product is created.
Trigger
Instant
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New Tag Added to Customer
Triggers when a new tag is added to a customer.
Trigger
Scheduled
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Updated Order
Triggers when an order is updated (with line item support).
Trigger
Instant
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- BlogRequired
- TitleRequired
- Author NameRequired
- ContentRequired
- Featured Image URL
- Excerpt/Summary
- Tags
- Is Published?
Action
Write
- First NameRequired
- Last NameRequired
- Email AddressRequired
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Phone
- Tags
- Note
- Accepts Marketing
- Tax Exempt
- Send E-Mail Invite
Action
Write
- LocationRequired
- ProductRequired
- Product VariantRequired
- Adjust Quantity By
- Set Quantity To
Action
Write
- TitleRequired
- Product TypeRequired
- VendorRequired
- Product Description
- Tags
- Published At
- Price
- Inventory Policy
- Image URL
- More Image URLs
- SKU
- Is Published?
- Publish to Point of Sale
Action
Write
- Order IDRequired
- Email
- Notes
- Phone
- Buyer Accepts Marketing?
- Remove Customer from Order?
- Tags
- Additional Details
- Shipping Address - Line 1
- Shipping Address - Line 2
- Shipping Address - City
- Shipping Address - Company
- Shipping Address - Country
- Shipping Address - First Name
- Shipping Address - Last Name
- Shipping Address - Latitude
- Shipping Address - Longitude
- Shipping Address - Name
- Shipping Address - Phone
- Shipping Address - Province
- Shipping Address - Province Code
- Shipping Address - ZIP
Action
Write
- ProductRequired
- Product VariantRequired
- Title
- Price
- Compare at Price
- SKU
Action
Write
Get specific order by ID
Get details of an order using Order ID
Action
Write
- Order IDRequired
Action
Search
- IdsRequired
Action
Search
- Product Variant SKURequired
Action
Search
- Name
- Email AddressRequired
- First NameRequired
- Last NameRequired
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Phone
- Tags
- Note
- Accepts Marketing
- Tax Exempt
- Send E-Mail Invite
Action
Search or write
- Product TitleRequired
- Product TypeRequired
- VendorRequired
- Product Description
- Tags
- Published At
- Price
- Inventory Policy
- Image URL
- More Image URLs
- SKU
- Is Published?
- Publish to Point of Sale
Action
Search or write
- Changes impacting Facebook Offline Conversions
- Business AccountRequired
- Event SetRequired
- Event Time
- Email
- Phone
- First Name
- Last Name
- City
- U.S. State or Canadian Province
- Country
- Zip Code
- Gender
- Date of Birth (MM/DD/YYYY)
- Event Name
- Content Type
- Value
- Currency
- Lead ID
- Order ID
- Item Number
- Custom Data
- Event Status
- Data Processing Options
- Data Processing Options Country
- Data Processing Options State
- Security Disclaimer
Action
Write

- BlogRequired
Trigger
Scheduled
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Customer Account Enabled
Triggers when a customer account is enabled.
Trigger
Instant
Try It
New Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Trigger
Instant
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New Fulfilled Order
Triggers when an order is fulfilled (with line item support).
Trigger
Instant
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New Paid Order
Triggers when an order is paid (with line item support).
Trigger
Instant
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New Refund
Triggers when a refund or partial refund occurs.
Trigger
Instant
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Updated Customer
Triggers when a customer's information is updated.
Trigger
Instant
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Updated Product
Triggers when a Product is updated, ordered or when a variant is added, removed, or updated.
Trigger
Instant
Try It
- Product IDRequired
- Add New Image - File
- Add New Image - Alt Text
- Choose Existing Image
- Price
- Compare-at Price
- Charge Tax On This Variant?
- Cost Per Item
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Track Quantity?
- Continue Selling When Out of Stock?
- This Is a Physical Product
- Weight
- Weight Unit
- Country/Region of Origin
- Harmonized System (HS) code
- Position
- Requires Components
- Tax Code
Action
Write
- Email
- Product
- Product Variant
- Product Quantity
- Product Title
- Product Price
- Weight in Grams
- Note
- Discount - Type
- Discount - Amount
- Discount - Code
- Additional Details
- Tags
- Shipping Address Instructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - State/Province/Region
- Shipping Address - Postal/Zip code
- Billing Address Instructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - State/Province/Region
- Billing Address - Postal/Zip code
Action
Write
- Email
- Product
- Product Variant
- Product Quantity
- Product Title
- Product Price
- Weight in Grams
- Note
- Discount - Type
- Discount - Amount
- Discount - Code
- Additional Details
- Tags
- Shipping Address Instructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - State/Province/Region
- Shipping Address - Postal/Zip code
- Billing Address Instructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - State/Province/Region
- Billing Address - Postal/Zip code
- Send Receipt
- Send Fulfillment Receipt
- Location
- Inventory Behaviour
- Financial Status
- Fulfillment Status
- Code
- Title
- Price
- Discounted Price
- Source
Action
Write
- CustomerRequired
- First Name
- Last Name
- Email Address
- Tags
- Phone Number
- Note
- Tax Exempt
- Accepts Marketing
Action
Write
- ProductRequired
- Title
- Product Type
- Vendor
- Product Description
- Tags
- Price
- Images
- SKU
- Inventory Policy
- Is Published?
- Publish to Point of Sale
Action
Write
- Api Docs Info
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Name
- Email
Action
Search
- Owner ResourceRequired
- Owner IdRequired
Action
Search
- Product TitleRequired
Action
Search
- ProductRequired
- Product Variant TitleRequired
- Exact MatchRequired
Action
Search
- Product TitleRequired
- Product TypeRequired
- VendorRequired
- Product Description
- Tags
- Published At
- Price
- Inventory Policy
- Image URL
- More Image URLs
- SKU
- Is Published?
- Publish to Point of Sale
Action
Search or write
- ProductRequired
- TitleRequired
- Exact MatchRequired
- Price
- Compare at Price
- SKU
- Inventory Policy
Action
Search or write

About Facebook Offline Conversions

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .

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Related categories

Ads & Conversion

About Shopify

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Related categories

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By team

Facebook Offline Conversions + Shopify

Send offline events in Facebook Offline Conversions for new customers in Shopify

New Blog

New Customer

New Abandoned Cart

New Draft Order

New Order

New Product

New Tag Added to Customer

Updated Order

Create Blog Entry

BlogRequired

TitleRequired

Author NameRequired

ContentRequired

Featured Image URL

Excerpt/Summary

Tags

Is Published?

Create Customer

First NameRequired

Last NameRequired

Email AddressRequired

Company Name

Street Address

Street Address Line 2

City

State

State/Province Code

Country

Zip Code

Phone

Tags

Note

Accepts Marketing

Tax Exempt

Send E-Mail Invite

Update Inventory Quantity

LocationRequired

ProductRequired

Product VariantRequired

Adjust Quantity By

Set Quantity To

Create Product

TitleRequired

Product TypeRequired

VendorRequired

Product Description

Tags

Published At

Price

Inventory Policy

Image URL

More Image URLs

SKU

Is Published?

Publish to Point of Sale

Update Order

Order IDRequired

Email

Notes

Phone

Buyer Accepts Marketing?

Remove Customer from Order?

Tags

Additional Details

Shipping Address - Line 1

Shipping Address - Line 2

Shipping Address - City

Shipping Address - Company

Shipping Address - Country

Shipping Address - First Name

Shipping Address - Last Name

Shipping Address - Latitude

Shipping Address - Longitude

Shipping Address - Name

Shipping Address - Phone